Types Of Internet Advertising Technologies
Returning to the list several years ago, the widespread dissemination of Internet technologies has produced a real world-wide advertising revolution. However, for a number of reasons, a large number of companies in Russia have not yet been able to assess the benefits of the Internet advertising. Starting on the Internet, some of them faced the unprofessional work of the agencies offering these services, some tried to work with one of the most sophisticated advertising tools on their own and disappointed.
Let's try to figure out why the online advertising opportunities are still ignored by even large market players?
The main problem of internet advertising is her external simplicity. Context advertising systems? - That's easier! Record and post the announcement! The website? - I've got a friend who's offering a little something.
It's not the kind of internet advertising. It is no surprise that for many, the first steps on the Internet have turned out to be extra and ineffective advertisements.
It was much easier to get back to traditional advertising and stay in it than to keep up with the Internet. Well, the usual ATL and BTL remain, all these technologies still work and produce results.
But if you want more, you'll still have to take your company off the Internet.