Internet Advertising Technology
Photo: AFP
Russian businessman Roman Abramovic Foto: AFP
The businessman led a pool of investors, which invested $21 million in the Israeli company AnyClip Media, providing video content for Internet relays. The total Internet video market in 2015 will be about $10, 3 billion
An Israeli company, AnyClip Media, announced the completion of a new round of investment attraction, in which it received about $21 million. At the same time, one of the largest investors was Ervington Investments, representing the interests of Russian businessman Roman Abramovic.
" With additional funds, we will continue to establish our revolutionary platform, which provides website owners, advertisers and content owners with the best and safest solutions to promote online video, " , explained by chapter AnyClip Oren Nauman.
The technology developed by AnyClip provides additional opportunities for Internet advertisers and relayers. Cooperation with major film studios, including Warner Brothers and Universal, has allowed AnyClip to create a huge base of videos that can be used to move virtually any product or service into the Network. In doing so, the clips shall be selected in such a way as to best illustrate the brand progress, increasing the number and depth of viewing.
Through the AnyClip advertising network, " rolling " , hundreds of thousands of websites, ensuring the widest reach of audiences around the world, while at the same time providing brand owners with confidence that their products will be first met by the target audience.
According to IAB experts, video relays on the Internet will increase by 46 per cent in 2015, totalling about $10,3 billion.
Abramovic had previously invested in other Israeli Internet projects. In March 2015, a pool of investors led by the Millhouse Capital Fund, led by Roman Abramovic, announced iAngels, managing the crowdfanding platform, allowing private investors to invest in future projects at the same time as large business angels.