Internet Advertising Manager

Professional Advertising Manager
DASM Group of Companies

профессия менеджер по рекламеThe world has a duty to develop the economy and create a large number of different businesses. The advertisements have become an engine of trade and, as a result, a large number of media have appeared on the market (televisions, newspapers, magazines, radio, Internet sites, external designs, etc.)

That, I don't know what the advertising manager is.depends on the company ' s sphere of activity (trade, production, media, public organization, advertising agency or public enterprise).

  • The commercial advertising specialist manages the whole advertising package and supports the sales office in attracting clients.
  • If a specialist holds the post of media advertisement manager, his tasks include the search for advertisers and the sale of advertising areas or time, and the retention of media clients.
  • An advertising agency staff member carries out the full range of actions required to meet the Agency ' s clients ' objectives.
  • Places of work

    Advertising managers are required in the following locations:

  • in commercial or manufacturing enterprises (as a separate staff member or an advertising unit);
  • in advertising agencies;
  • Media;
  • During the elections, advertisers may be called upon by political figures, parties and other activists.

    Professional history

    Advertising manager's career started in the US at the end of the 19th century. Technological advances and the emergence of new methods of influence on consumers have inevitably led to the formation of the " advertising industry " . The advertisements have become mass, businesses have required professionals to deal with advertising and be able to use it effectively for business development. Naturally, the labour market was quickly filled with such specialists.

    Advertising manager ' s duties

    Principal duties of advertising manager:

  • Production of printed products (witnesses, booklets, banners, catalogues, souvenirs, posters and other)
  • Media planning and budgeting (annual, monthly, project);
  • Advertisement (recovery of profitable places or ideas, negotiation, conclusion of contracts)
  • External designs;
  • Internet;
  • Television and radio;
  • Printed products;
  • Promo-actions and event-activities;
  • And so on.
  • Analysis of the effectiveness of advertising campaigns;
  • Competitive activity monitoring;
  • Optimizing advertising costs;
  • Document management in its direction;
  • In the advertising agency, the role of advertising manager includes the engagement of clients and their follow-up and development.

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