We Got Online Commercials
The problem is, the more honest you are on this market, the poorer you are. Unfortunately, I'm not the exception, and I've got a choice. Either to be in the middle of a budget melting, creaming bot fiction and failing to advertise or trying to change something. Living at the expense of deception and being permanently ears in a shithole that lows you in advertising, after another " effective " location, there is doubtful pleasure from work.
I've recently been brought by a start-up guy, a friend that I'm good at, and I asked where, he's gonna be the best and not so expensive. My answer was, "Man, I'm sorry, but after three years of advertising, I can honestly say that I don't know. Try the socials, they don't seem to squeeze, even though I'm not sure about it either. "
So, what's the reason for my pessimism? It's time to name things first. The whole problem lies in the structure of profit production and the distribution of responsibility in the market, and it is the opposite in its very foundations.
The Webmaster (the owner of the resource or the pablisher, as they are known as now) should be paid for the articles, for the decoration of the resource and for other costs. For the absolute majority of advertising, the only income.
The reporter needs a traffic efficiency and a result, and there's no one else to worry about.
Both sides seem to be doing one thing and interested in common effectiveness. But for now, this is hallucination.
Webmaster and ads aren't friends, they're spelled enemies. And the sooner you understand it, the more money you save.
Where did CPS come from? Why is the majority of advertisers now trying to move as far as possible? Why did KPI become the main and only method of evaluating advertising?
It's pretty bizarre, fraud. And there's nothing you can do about it. No way, except CPS.
Imagine you're a webmaster. Inquire about the type of "How to turn a commercial," "squeeze for adverting," "bout click," "squeak for advertising."