Visual Internet Advertising
In order to win the buyer's fight, a small Internet store doesn't have to spend as much on advertising as market leaders: it's enough to focus on its advantages and to use all possibilities. contextual advertising♪ During the crisis, more consumers choose not known brands but low prices. This audience can be attracted by Yandex advertisements. Director. Below, you will find 12 practical councils that will allow more conversions without competition in the advertising budget.
Search Yandex space
The first part of the boards deals with the posting of an advertisement on the Yandex search pages. illustrate their examples from the I-Media Internet Reclamation Agency.
1. Demonstrate " requests "
By posting high-frequency (HF) requests, you'll either spend your budget instantly or you won't get the numbers because of low rates.
On the contrary, the " tenders " (medium- and low-frequency) will help to attract low-cost traffic. There will be a great deal of traffic: a small number of indicators will be compensated by a large number of key phrases.
In order to create a qualitative semantic nucleus, all search requests need to be collected at a frequency of between 20 and 30 specimens per month, and then the non-relevant key phrases and crossings by means of consulates. And it's only after that that that we're going to start a publicity campaign.
2. Don't be afraid of low rates.
Small stakes will allow traffic even on high-frequency requests. Some users see all the entries in the " Graphed Species " and " Dynamics " clusters, including the latter, the cheapest for advertisers. These users are generally more careful and interested in purchasing. It therefore makes sense to add both mid- and high-frequency queries to the Dreekt campaign (not forget to exclude cross-cutting key phrases and low rates).
Initial rates for requests at any frequency are better set at 0, 1 to 0, 3 u.e. The basis for increases may be two: either the current price of clicks does not yield a significant amount of traffic, or the average cost of conversion has been less than that of the advertiser (growth reserve).
