Internet Advertising Banks
Over the past year and a half, we have seen a reduction in the number of banks, many banks have reduced the cost of advertising or even stopped advertising. This trend has recently declined. Suffice it to say that in February 2010, users from Moscow recruited the word " deposits " , 6019 times, as against 2,775 in August 2008 (Figure 1), in the search line of Yandex, while 34983 and 27124 persons were interested in mortgage loans during the same period (Figure 2).
Rhys. 1
Rhys. 2
The question is giving up the offer, the banks are starting to advertise themselves again. However, they are now more careful in planning the advertising campaign and the choice of advertisers, considering the impact of advertising and selecting the most effective bank marketing instruments. Increasingly, with the promotion of a bank product, between a press advertisement, an external product and Internet- It is the high-quality and low-cost advertising of Internet banking services that favours.
The Internet share of banking and financial advertising is growing for several reasons.
First, Internet banking services can attract many new clients at relatively small costs, i.e. the cost of involving one client in this case will be much lower than other communication channels.
Secondly, the impact of the Internet workshops is much easier to track - it is sufficient to establish a special accountant on the bank ' s website, which will allow for a lot of data on the customers that have come from where, how much time has come on the website, pages describing which services and tariff plans have been most interesting, etc. As a result, knowing the number of visitors and the sources of their visits, it is not only possible to assess the cost of involving one client, but also to offer different types of visitors a different set of services. For example, web-based audiences can be found on autocredit pages, real estate sites are ipotex thematic pages, and social media and Internet stores are interested in the use of express credit.