Internet Advertising Market In The 2016 Rossy
The main driver of the Internet Reclam market growth in the coming years will be mobile advertisements, the Saving CIB analysts in their report on the Russian Media and Internet. From 2015 to 2018, the market is projected to increase by an average of 33 per cent per year. Comparison: total Internet market- The recommendations will grow by 14% annually.
According to TNS, more than half of the users of the Russian Internet now enter the network of desktop computers (desktops) only on working days. And the use of the mobile Internet reached 98 minutes a day, which is only 25 per cent less than the time people spend on desktops.
In general, about 72 per cent of all users of the Roonet using mobile devices, according to TNS. However, mobile advertising still produces much less income than advertising on desktops, the report says. Mobile advertising accounts for no more than 28% of the Internet Reclam market. The growth of this market could be triggered by TNS ' s mobile measurement panel in 2016, with Sberank CIB analysts, which would help measure the conversion of mobile advertising on different types of devices.
With the switch of users to mobile devices, the share of search context advertising in the general publicity pie will fall, awaiting Saving CIB analysts. This is due to the fact that most of the time (82 per cent) are used by mobile users in applications, especially social networking and game applications. Consequently, search advertising will take place in these applications, as reported.
In Russia, Yandex is the leader of the search advertising market, but its advertising capacity on mobile devices is highly competitive by social media and Google, who owns the Android system for smartphones and tablets. The Yandex share of mobile searches now stands at 26 per cent (data for the third quarter of 2015). However, Google in Russia is much higher than 50 per cent, and estimates Sberank CIB analysts.
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