Internet Advertising Market Since 2015
Google and Facebook accounted for 52.3 per cent of the total U.S. mobile advertising market, followed by eMarketer. Google ' s share was 32.9 per cent, or $10, 02 billion, Facebook was 19.4 per cent, or $5,9 billion. In third place, Twitter with a share of 3, 8 per cent, in the fourth, Yahoo with a share of 2, 9 per cent, and in the fifth, Apple (iAd), with a share of 2, 6 per cent. The total American mobile advertising market last year eMarketer estimated $30,5 billion.
In 2016, Google and Facebook shares in this market will fall slightly to 31, 7 and 19.2 per cent respectively. In 2017 they will be 31, 7 and 20.3 per cent. The entire American market will grow to $42, 01 billion this year, in 2017 to $50, 8 billion.
Google remains an indisputable leader of the entire U.S. Internet Reclama market, he'll get $2 of the $5 promotional revenue this year, and it's called eMarketer. However, Facebook, Twitter and smaller players will gradually play market shares, leaving about 5 per cent of Google commercial pie annually until 2017. Google now accounts for 40.1 per cent of the United States Internet Reclama market, which was $58, 12 billion in 2015. Facebook was 13.2 per cent.
Google ' s share in the market as a whole is more than double that of Facebook, with the difference between two Internet gypsies in mobile advertising. Facebook will increase its share of the United States publicity pie through its ability to market audiences that allow advertisers to have direct contact with social media users, considers eMarketer Martin Utraas analyst.
Although Google will remain a leader in the mobile advertising market in 2017, Facebook will grow. As the growth of Facebook will be more intense, the difference between the advertising revenues of the two companies will decrease in subsequent years, forecasts eMarketer.