What's The Most Effective Online Ad
Many businessmen, especially those aged 40, believe that television advertisements and external advertising are the most effective advertisements. Others believe that the future of advertising is only on the Internet. But is that true? Let's try to figure this out by comparing the dignity and disadvantages of all the main advertisements: the outside, television, radio and the Internet.
External advertising
One of the undeniable virtues of external advertising is the possibility of placing it directly close to the advertised object. However, this advantage only works for a small number of companies, since it is clear that all firms cannot afford to place their advertisements directly near their office or shop.
Another worthy of external advertising is the fact that, seeing it every day, people will recall the phrase or image and thus increase their loyalty to the advertised object. Although this advantage can also be regarded as a lack of success, either by walking or passing through the same place every day, a man is simply shaking his eyes, and he stops drawing attention to this advertising place, because he already knows in advance what he will see. Even if the advertisement board is already replaced by another, and people passing through it every day tend to think there's an old ad there. In addition, if the shield or banner hangs in a group with other shields, there is an erroneous noise effect, the attention of people is dispersed and the perception of a particular advertisement is significantly reduced.
The potential audience is large enough, but the further from the centre of the city or the places of mass accumulation of people (e.g. large shopping centres, metro stations) are located in advertising areas, the faster the percentage of potential audience falls.