Why Do You Need A Publicity Online
She's become a permanent companion of our lives. We follow her, even sometimes, without seeing it. It is often criticized, but always referred to as a “trade driver”. It's about advertising.
From ancient...
Advertising history is not counted for years, but for millenniums. Its development began with the emergence of an economic category such as " goods " and the establishment of commercial production.
The oldest kind of ad is right-handed. Her story comes up by the time of writing. Among the archaeological discoveries of the ancient Egyptian city of Memphis, one of the most ancient exemplary exemplaries of the external ad, a stone pole scattered in the words: " I, Rino, from the island of Crete, by the will of the gods, by bright dreams " .
And in Pompeys, the excavations have found about 1 and a half thousand wall advertisements.
Until now...
In today ' s world, advertising has become diverse and innovative. At the entrance to the shopping centers, we're meeting promoteers in bird suits and fabulous characters. The e-mail box comes in with the offer to order. There are huge shields and posters on the streets, and the so-called " floating windows " in the world web. Not to mention a permanent broadcast on radio and television that accompanys almost every broadcast. Some are annoying, others are inspiring, and others help to do business.
Recently, an online survey on " How do you feel about advertising? " 64 per cent of respondents replied that she was " helping business grow " . 25 per cent thought that " Relama was needed, but too expensive. " A further 8 per cent believe that " this is a waste of money " , and 4 per cent have difficulty answering. According to the results of the study, most respondents recognize and pay tribute to the important role of advertising.
What do you think about advertising by those who make it? We have asked professionals in this area to describe the criteria for good advertising and the main trends in the modern advertising market, as well as to provide forecasts for the future. Our experts: Svetlan Igorevn Shishunov, Director of the Simwool, and Olga Victornovna Tuev, Director of the ZWEZDA advertising agency.
Eternal experiment
The world of ads grows and develops such a business and is in agreement with it, underlines Svetlan Igorene. Ten years ago, if there were valuable ideas, a special artist, both in business and in advertising, now it's becoming more informative, technological. And more successful than the one who produces common shining ideas, and the one who is systemically and integrated in advertising. And that's why it's wise not to throw a lavin out of advertising. market or advertising individual splashes, and act with continuous small steps to attract consumer attention, learning and love.