Best Internet Advertisement Free
Details of the salmon flask and reaction of experts
Oleg Barmin, Chief Social Media Officer
No good mistakes. But the most serious mistakes are those that didn't draw conclusions. We believe that the work on the beans is an investment in a lasting future. It's not wrong to know who's not doing anything. It's about making mistakes.
If a person is mistaken once, well, it happens to everyone. If the second time makes the same mistake, the man's a dick.
Social media marketing experts interviewed praised the professionalism of the Beline team in this difficult situation. Such a praised post, published by accident under the logic brand, could lead to serious reputational problems.
However, in this particular case, the literate response of Oleg Barmin's team has turned a mistake into the most successful smm-kais lately. What's the secret to the success of this story told Elena Nenesev of Red Keds.
Elena Nenashev, Head of the Red Keds Strategy
In this case, the client has responded well to the incident and not only has hesitated reputational risks, but has also received a free pyre, and he has committed himself. In general, history is not typical, most players avoid too bold statements that are not confirmed by research.
Such campaigns are the most common examples of situational marketing when brands are forced to respond to aggressive communication by competitors or error by their own staff, as in this case.
No brand is immune from faccaps in social media, enough to remember the recent history of Burger King and the message of “the taste of members” or quoted by Gebbels under “the quotation of great people”. In my view, it is important to promptly acknowledge the error and to respond to the tone of the situation.
The head of SMM Kokoc Group, Kirill Kowv, is confident that Bilain has succeeded in making a mistake, but there is a risk that the next badness of the users is so easy to forgive.
