Internet For 2015
The Internet-based reclama markets in the first quarter increased by 9 per cent, reported by the Offices, referring to Vi. This is taking place against the backdrop of the drop in the advertising market, which fell by 19 per cent, to 62 billion roubles. Press markets (45 per cent) and radio (35 per cent) fell sharply. In most media, the situation reiterates the negative dynamics of the 2009 crisis, is considered in the Commersante, with the exception of the Internet, which remains the only growing segment.
In the first quarter of 2015, the banner Internet relama decreased by 32 per cent to 1,8 billion roubles, compared with the same period in 2014, by Vi Sergey Vasiliev.
In the contextual advertisements, advertisers across the street grew to 16 per cent, rising to 15 billion roubles. As a result, in the first quarter of 2015, the share of advertising budgets rose from 22 per cent to 29 per cent, compared with the first quarter of 2014. The biggest players remain Yandex and Google. The advertising market began to fall in the fourth quarter of last year, and then the context advertising, adding 25 per cent, was the only growing segment.
Media advertisements on the network are dropping, but video relays continue to grow: in the first quarter, advertisers, according to Vi, spent almost 1 billion roubles on video promotion, 10 per cent more than last year. Hendir Gazprom-Media Digital, a sella specializing in video reclama, Natalia Dmitrieva agrees with the assessment: video reclames is an still developing segment that has not yet reached the maximum.
The increase in the share of the Internet in budgets is a global trend. It began until 2014 and will continue beyond 2015, explained to Commersant the TVzavr Sergei Livsitz. He believes that budgets follow the audience: more buyers use the Internet, including on mobile platforms, and advertisers invest more money there. Livšitz also believes that the year will add 15 per cent of the market to 5.6 billion roubles.