What's A Context Advertising Online
Context search announcements on search pages may be located in several areas of the page:
- Special equipment - up to three announcements in the top of the page, directly above the search results. It's one of the most advantageous positions since the user will see your announcement as one of the first.
- Quantified - Up to four announcements on the right of search. This position is less advantageous than the Special Unit, but since the price of entry to the Guaranteed Pods is significantly lower than the Special Unit, many advertisers are happy to post their announcements here.
- Dynamic performances - Announcements placed under secure evidence (up to five). They're showing up from time to time. Even if the advertising campaign has a limited budget and announcements cannot be placed in the Special Unit or Guaranteed Podsas, the dynamics show a good result. It's also a good decision to generate traffic, for example for the news portal.
Thematic contextual announcements are shown on the pages of the Yandex Reference Network websites, if the advertising is user-friendly. The thematic advertisement is shown as additional information on the content of the pages that the user sees. She's in his attention. For example, the Yandex advertising network includes websites such as, and many others, a large number of resources on a variety of topics (such as real estate, education, business and finance, recreation and entertainment, etc.).
Objectives and effectiveness of context advertising.
Context advertisements, like all other advertisements, may have objectives, such as:
- sales promotion,
- Advertising,
- maximizing traffic,
- to market a new product or service,
- Increased knowledge of the brand.
Depending on the purpose of the advertising campaign, the location of the advertisements themselves, their cost, number and many other parameters will also change.
Internet Context advertisingas otherwise, it is not only possible to control budget expenditure and to determine exactly what, as and when the money was spent, but also to make the necessary changes promptly.