Internet Promotions
With the growth of Russia ' s economy in the market, competition is increasing. Survival is the most pressing issue for enterprises and organizations. This situation forces firms to fight for consumers, find new and more effective forms of communication to promote and position their products.
With the development of IT technologies, the Internet became a form of communication. Many firms are trying to use the Internet for marketing purposes today. This is due to two factors.
The first is the advantages of this channel of communication. In the relationship between the company and the client, the following advantages can be highlighted:
Consumers may order goods within 24 hours a day, regardless of their geographical location; | |
Consumers can obtain more complete and up-to-date information about the product directly from the producer, compare the product with similar competitors; | |
Consumers are able to obtain online support for the purchased products as well as for the maintenance of products already delivered, and online support regimes are not limited to the transmission of text messages only, the use of live dialogue through IP telephony from the company ' s site, as well as videoconferencing dialogue; | |
Producers, by establishing electronic catalogues of goods on the Internet, have the opportunity to make significant savings compared to catalogue printed publications; | |
companies reduce their time to inform consumers about new products; | |
companies receive lower costs for the establishment of affiliates and offices, product information can be provided in different languages and units of measurement; | |
Enterprises are able to obtain orders and invoices for electronic transactions as well as online payments; | |
companies are receiving reduced financial and time costs for prototype marketing; | |
The work without intermediaries provides an opportunity for the enterprise to better examine the individual needs of each client, which in turn enables and better meets their needs and thus creates long-term and mutually beneficial relationships with them; | |
Through the globality of the Internet, companies are able to work in international markets at minimal cost. |