Internet Advertising
The obsession situation has led to the emergence of intelligent advertising blocks in antiviral bags and popular browsers, such as AdBlock, which has already led to criticism and opposition to large sites and portals. Spam filters of the largest web service and postage packages also do their work by blocking advertising spams. However, there are no " bright " technologies on the ground. Trojan programmes have been launched, which are embedded by many computers and smartphones of users in order to launch advertisements on them, and this is not always the advertisement of another web-based logo, and there are also large advertisers whose reputation may be affected.
The logical question arises: why are advertisers paying for such advertisements if they cause irration and negative to advertised goods and services?
Large Chelsea Act
User attention on the Internet is fragmented. In the middle of the network, we're downloading the subject from the page, sometimes at the subconscious level, defining interesting and removing all unnecessary. A man doesn't see anything beyond his focus. This effect is called “banner blindness”. Therefore, in order to be seen, it is necessary either to show aggressively the ad banner or to place the advertisement as many places as possible and to enjoy a very small percentage of those who see it, the so-called conversion.
It is sufficient to make a simple mathematical calculation to understand why banners are worn by virtually all sites and portals, especially large ones. It has been verified that the conversion of the audience to those who notice and click on the banner is between 0, 05 and 0,07 per cent. Yeah, yeah, that's five hundred percent, that's 10,000 of the banner's specimens on the page, and it's a show that the banner is loaded, not that the man will physically see him (this can't be checked) with five people clicking on him! However, the user can still click by mistake or click and change his mind.
Now imagine that the advertiser needs 50,000 people on his page in a month to achieve the desired goal. He'll have to show his banner 100 million times. This is the monthly attendance of 20 major thematic resources or three to five largest federal sites. There's not one advertiser on the market, so they don't have a choice, and the billboards will inevitably appear on your favorite sites.
Catherine Shinkewich, Director-General of CPAExchange, thinks the ads are bigger, but it's getting smarter.