Internet Marketing Declarations
Internet Marketing - This is a set of activities to promote and market goods and services through Internet technologies. To promote goods and services on the Internet, there is a need for a web site that provides different information on goods or services and means by which the consumer can place and pay the order.
The Internet Marketing is now an autonomous activity that relates to electronic business. There are many websites on the global Internet that provide marketing services (site promotion services).
Main marketing functions: Demand study, pricing, advertising, marketing promotion, marketing, assortment planning, etc. The main focus of the Internet market is to advance the site in search systems.
It is the promotion of the site in search systems that is essential for effective interaction with the target audience or clients, since search systems and thematic catalogues are the main channels through which the target visitors enter the site.
The promotion of the site in search systems is a set of all marketing activities for on the Internetto make the resource known to the target audience and visit clients:
- Web section (base development);
- Optimizing the site for search systems;
- Internet advertising;
- Conducting interviews, supporting customer relationship (organization of effective feedback to clients, prompt examination of their needs);
- Continued support for the site, search optimization and monitoring of its performance;
- Change of marketing plans in line with the changing situation.