Internet Space Market Illustration
Today I will share with you the technology of search announcements, which provides CTRs at least 20%. CTR advertisements affect the value of the click
in context advertising. The higher the CTR in your announcements, the lower the value of the click on them.
In order to make the announcements, you will need a pre-prepared semantic nucleus. The search should only place announcements on hot and warm requests.
Announcement in contextual search advertising consists of a title, text, links to the site and various extensions.
The heading shall correspond to the key user request. The announcement should repeat the key request or part thereof, describe the advantages of buying in your company, indicate the CTA (a call for action). Part of the key request in the declaration text needs to be repeated to increase the coverage of the announcement, which always has a positive impact on the CTR.
Write what really matters.
Advantages are the reasons why Clients choose your company; the benefits of buying from you. This may be free delivery, gifts, lack of hidden payments, additional service services, etc. By the way, it's a great way to find out the real reasons why buyers choose you to interview the Clients. Asked for at least a few dozen Clients, you'd understand what's important to them. These factors should be stated in the announcement.
Many advertisers have mistakenly assumed that for the Clients, the most important factor in the decision to purchase is price, and in an effort to disperse the competitors, starting to work at times in loss. It's a way to go nowhere. For many buyers, low prices are not a determining factor for decision-making, but services, additional services are very important.
The low cost of the product is not the most important!
