Internet Text Advertisements

Yandex Head and google adwords

Контекстная реклама Яндекс Директ You can order the promotion of your goods or services in our context advertising systems. We're building and running publicity campaigns at Yandex Direkt and Google AdWords. We note that advertising on the Internet is now one of the most demanded and fast-growing advertising channels.

Context commercial, what is this?

Context advertising These are text messages or banners that are shown to the user according to his search request. The advertisements are posted on partner search and websites.

General Internet advertising From other species, the user is interested in finding your product or service. The challenge of advertising is to make the user aware that your offer is special and bring it to his website.

Yandex. The director and Google AdWords are context advertising systems.

Characteristics of context advertising

Choose one or more regions of the indicators;
The possibility of establishing the budget, the time of the indicators and other parameters;
Selection of the displays and types of advertising platforms (with the possibility of connecting/deleting some);
Minimum advertising budget - 300 roubles;
The minimum value of the advertisement click is 30 cops. ;
The possibility of setting up and changing the advertising strategy is already in the context of advertising.

Main advantages of context advertising1 Responds real requests from the Internet user, so a person comes to the site with a specific need. The probability that he's ready to purchase is much higher than in the case of traditional advertising. 2 You only pay for the real change of a potential client to your website (the money is spent only on advertising video). 3 Makes it possible to bring customers to the site immediately after the website is launched. We don't need to wait a few months until the site goes up to 10 on key requests. 4 Big opportunities for analysts. When you build a campaign, you determine the price of the click. And since the demand for key phrases is known in advance, the model results of the campaign can be predicted. In addition, the Yandex Direkt and Google AdWords context advertising systems provide detailed statistics.

Why should professionals be involved in context advertising?

Starting a contextual ad, for example, in Yandex Direkt, is about half an hour, that's her big advantage. But it's not that simple.

The context advertising systems operate on the principle of auction. You have to set the best price for the click, pre-examine whether it's good for you. See what your competitors will do.