Internet Context Advertising
Numerous tools are used on Internet and electronic commerce to increase sales and brand recognition. One of the most effective mechanisms for attracting visitors to the site is to launch an advertising campaign in the context of advertising networks.
Context advertisements are placed in the form of blocks on sites that are members of the network. Each such block may be marked in both text and graphic form, or even in video form. Context Internet advertising has been named because of the ability to support the context(s) of the page on which it is located. For example, if an article on ferry boats is published on the site, the blocks will show signs and advertisements with ferry or similar domestic equipment:
Google AdWords and the Yandex advertising network are the most popular and effective systems for such campaigns in Runet. Director.
As an example of how contextual ads appear on the website and in searching for extradition, we will bring a number of screens to announcement blocks.
Google AdSense announcements on the website:
The effectiveness of the context advertisement is at a fairly high level, especially through the wide-ranging construction and marketing capabilities that are available to it. These opportunities can focus exclusively on targeting a group of potential clients, thus saving a large share of the budget.
Maybe a lot of people are wondering what is the cost of context advertising? It is not useful to provide a specific response, as much depends on the subject, the design and other factors. In establishing a campaign, search engines provide an opportunity to estimate the value of a keyword click by offering special tools in the registration interface. Accrual rates are used in the calculation of the cost of transition, which, with due control from the specialist, reduces the cost of clicks without reducing the quality of traffic.
