Internet Advertising Issues
The way context advertising works knows a smaller part of Internet users.
Less Internet users know what geotraining is, how to use it and what major problems can be encountered by an advertiser who wishes to use geotraining in a context-based advertisement at the opening of his site.
Note: Geothing is carried out by geolocation.
Example
The refrigerator firm is in Smallenske. The firm wants to give contextual advertising in such a way as to show only the people of Smolensk and no one else.
- The firm knows that she has only three competitors in Smallsk who sell similar products. Therefore, it is hoped that the value of the context advertising will be low.
- The firm does not take into account that any firms in both Smolenska and any other city in Russia and abroad may be competitors on the Internet.
- In contextual advertising and the use of geotraining, several dozen competitors appear to be competing. So, a few dozen firms offer contextual advertising in Smallensca on the same keyword. The advertisers themselves are not in Smolenska, but in other cities and abroad.
As a result, the value of the context advertisement for the firm is much higher than originally anticipated.
Commentary
Some firms use a sample context for advertising. For this, the context advertisement is shown without a geotargating. The results of the contextual advertising are analysed, and it is then decided that the context advertising should be displayed in a region.
- Probation campaigns are ongoing.
- As a result, according to popular keywords, there are almost always a few firms located in other localities that have no connection to the same Smallenska, but show the same advertisement for its inhabitants.
Some advertisers of context advertisements do not know how to use geotracking at all and make publicity to any Internet user in any country in the world.
Example 2
The foreign firm has decided to enter Russian market♪ In order to move its products, it uses context advertising without limiting the region to show. During the duration of such an advertising company, the foreign firm is. ♪ ♪