Internet Advertising Trends

Trends in Internet Reclamation
тенденции интернет-рекламы

Internet space is becoming increasingly attractive to an advertiser every year. A particularly good trend in Internet advertising could be observed during the period of the decline in advertising budgets during the recent economic crisis. As a result, there is increased emphasis on Internet resources with advantages such as low value of contacts, accurate staggering, powerful tools to monitor and analyse the results of the advertising company.

Internet resources are under active development, as evidenced by the significant increase in the number of users, including in the regions, as well as the involvement of economically active groups in the Internet auditing office: 97 per cent of men aged 18 to 24 and 89 per cent of those aged 25 to 34, and 79 per cent and 81 per cent of women, respectively.

One of the most obvious trends among Internet users is the shift from information consumption to information resources. Both traditional media and social networks and media blogs become commonly attractive sources.

The Internet advertisements have several advantages over traditional media advertising:

(1) Introduction of a high-level presentation of produce or services at a relatively low price;

(2) To be able to obtain real-time statistics and to influence the consumer ' s response by changing the advertising message to maximize the impact.

(3) Ensuring direct contact between the manufacturer and the consumer. This interaction allows for an active discussion of the "plus" and "minus" of the advertised product.

(4) The possibility of an advertising company without exposure from competing stamps (for example, 100 per cent of banners can be purchased on a dozen thematic Internet resources, which is virtually impossible in traditional media);

Establishment and maintenance of a progressive image of the company;

6. The possibility of obtaining preliminary information on potential consumers.

Privacy Internet advertising Some features of user visits to various Internet resources should be taken into account.

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