Internet Advertising Efficiency For Goods Fmcg
At the end of January 2015, the media reported that, in the face of the deterioration of the economic situation in the country, more than half of the largest Russian advertisers from various fields of daily demand (FMCG) to banks intended to reduce the costs of advertising. However, most of them were planning to reduce the advertising budgets of traditional communication channels to the audience, TV, radio, press.
Indeed, according to the Association of Russian Communications Agencies (ACAR), the advertising market in Russia in the first quarter of 2015 was about 63 billion roubles, 17 per cent less than the January-March 2014. Meanwhile, the context advertising segment on the Internet in January-March showed an increase of 16 per cent. This is mainly due to the fact that some large and small production companies minimize their costs for advertising, limited to their own information resources (hospital sites, social media groups, packing information and retail sales), using the Internet resources of specialized portals.
It should be noted, however, that apart from the banal banner advertising that has become a classic on the Internet, there are many more budget options to move on this site, a few of them.
Blog advertisements
These are servers for advertising in blogs, communities and social media. These servers are intended for advertisers and blog owners. The former promote their sites, goods or services, and the latter, through their blogs, receive the money for them. The blog is a personal online diary, so everything in it is published is trusted by the readers, of course, if the bloger itself causes sympathy.Advertising in blogs is now the most promising version of Internet advertisements, i.e., the most " close " contact with a potential client. The blog owner ' s recommendations are perceived as a recommendation, which certainly improves its effectiveness. The most common form of advertising in blogs is a review of the goods or services being promoted. Part of the bloggers indicates that the review is advertising, part of it simply gives it his opinion.