Internet Advertising Efficiency
The performance of advertising is measured by the unique performance of user activity, which can be recorded with Internet statisticians. Such unique characteristics are called markers. However, the markers are not the last instance, they are merely guidance on possible solutions. For example, a marker like cliquidity (CTR) can show you a great interest in the content on your website, but it won't guarantee that the site is coined. Therefore, according to the CTR, there is a need to dig further: why visitors are studying the content but not rushing, for example, to order.
Here is a complete list of existing markers on which the assessment is based Internet advertising♪
11 markers
1. The number of shows is estimated to be advertising in the days of the week, the time of day, the sites and so on.
2. The number of unique indicators is an estimate of the number of audiences covered, with the exception of repeats of the same visitors.
3. The number of " selling " pages shows the total number of demonstrations of targeted web pages, including repetitions. For example, you may be interested in visiting pages with company contacts or prycelists, because an action that might lead to a study of this information is direct handling the company or buying the goods.
4. The number of actions is “lides”, targeted actions: registration, call order, order and other.
5. The number of orders is calculated both during the advertising campaign and for a period of time after its end.
6. CTR (click-through rate, cliquidity) is the ratio of the number of clicks to the proclamation. Shows the user interest in the advertisement.
7. It's a website-- it's a user route on the advertising site. Provide information on the main interests and characteristics of visitors ' behaviour, the convenience of navigation.
