Internet Advertising Monitoring
The main purpose of monitoring advertising is to provide full, detailed information on the advertising market. TNS information bases serve as a basis for strategic marketing decisions for media and advertising.
1. Competitive advertising
Advertising monitoring can identify:
- Which companies are present in the advertising market,
- The cost of advertising in the media-tested product category is distributed,
- Top of advertisers in each category studied,
- Priority in advertising by type of media,
- Trends in commercial advertising in a media,
- Seasonal advertisements♪
An analysis of the advertising market structure could include an analysis of the competitive advertising strategy.
The data answer questions:
- Which share of the advertising market is held by each of the researched competition advertisers,
- Which SOV has each in the category or in the market as a whole
- In which media were advertised by competitors,
- What budget was allocated to a publicity campaign in various media.
- Which channels, publications, radio stations, design types, Internet sites were used to house advertisements in different types of media.
2. Publicity audit
Provides a detailed network of advertisements for any mediator. Data allow for the monitoring of advertising, as well as evidence of media outlets.
1. Report
Advertising monitoring data can be provided as MS Excel or MS Power Point reports. At the same time, the data and details of the information provided are agreed in advance with the customer.
2. Database
The advertising monitoring database is provided under the specialized P PaloMars AdEx. A subscription to a specialized software enables itself to work with monitoring information, conduct analysts of advertisements and build advertisements with the details necessary to address a specific marketing objective.
At the same time, TNS Russia conducts regular training and training seminars to train users in software. In the trainings, you can get full information on the projects being implemented, ask any questions and work independently with the TNS database.