Internet Banner Advertising

Banner is an ad graphic image. It may include text, static images or animation (up to video and any interactive objects). The banner often refers to a page with any information or to an advertiser ' s website.

The first banner appeared in 1994. It was a common picture, which included a link to an advertised website. This method was first used to advertise one site on another ' s pages. It was further understood that it was possible to earn a banner advertising on its website, which had led to an increase in the popularity of the advertisement. Specialized sites are still being established to generate profits from the banner advertising.

Today, banner advertising is one of the most popular and effective. Internet advertising♪ Like any other person, she's influencing the audience. By placing a banner on authoritative resources, you're helping to create a sustainable, positive association of commercially advertised products with the company, increasing the recognition and popularity of the trademark.

Banner ads.

1. Target visitors' website.
2. A positive attitude towards brand/product.

Benefits and disadvantages

Plus:

• Broad coverage
• Impact on target audience
• Visual attraction and memory
• Works on your brand image.
• Interactivity

Less:

• Low climaticity
• Extreme dependence on banners on quality of performance
• Complexity of transition forecasting
• Additional costs for the production of the banner
• High value of click

Banner commercial varieties

Depending on the purpose of advertising, banners are:

1. Target audience
2. Information (no forthcoming events, shares, special proposals)
3. Internal (designed inside the site)
4. Imijevs (for consumer preference for advertising company/product)

For effective banner advertising, advertisers are constantly looking for new solutions, thus creating new formats for banners. We'll make the most popular of them:

1. JPEG - static images
2. GIF-Fails, Flash-animation - animated images
3. Richtext - text and textographic units
4. JavaScript and Flash-animation - interactive with user interface elements

Most popular Bunnar dimensions:

1. Extracts
2. 240x400 picks
3. 468x60 pickles

One of the main characteristics of the banner is its size in the blights on which the velocity of the browser on the user ' s computer depends, so the smaller the size of the banner, the higher the probability that the user will be able to see it before moving on another page.

• Internet Advertising
• Internet Desktop Advertising
• Internet Context Advertising