Internet Content Value
One of the most frequent questions that IConText has asked is " how much is the context advertising? " It's easy to answer, the context advertising will cost 50,000 roubles, as this is the minimum order from which iConText works with clients. But there is no clear answer, so let's figure it out.
For starters, there is no fixed price for a unit of goods in context advertising (existing, indeed, exceptions, like a T-Rorer network, but they are rare). The reason is that the value of sales in the context of bonds is determined by an auction between advertisers, so the price of the click at each time may vary. Despite the fact that the sites often claim that they can buy evidence from a “one rouble”, it does not mean that they are willing to throw a commercial in cheap traffic. In Yandex and Google, for example, there is a notion of " minimum rate " that might be much higher. Fortunately, this minimum rate is only searchable, and there is still room for rubles from the Network. It's only gonna be a little bit of them, because competition won't drill, and the low rate on your keywords means that the probability of advertising will be reduced to a minimum value.
But what is the price of the context advertising? The answers may be multiple:
- The price of context advertising is very low. We just showed that the click could cost a “all rubles”. Unfortunately, it's not always like that.
- Context advertising is very expensive. If you see Google's reports on the cost of key words, you can see that the price of the click can reach $40!
- The third answer is the context advertising costs as much as you're willing to pay for it. That must be the only right answer to the question. There is simply no fixed price in the context, so advertising costs need to be monitored accordingly.