Context And Media Advertising
The median advertisement is any information provided to look at static or animated images or banners posted on websites. In addition to the picture, the banner is an active hyperlink on the advertising website. The purpose of the banners is not only to advertise directly and to increase the travel of visitors to a site, but also to create a image, as visual information is not as good as possible, especially in the case of a hotel business.
The content of the banners usually varies in a small range: either the image (e.g. the photograph of the hotel or the logo of the resource) or the image with the text added to it, plus the possibility of animation.
It is advisable to place banners on popular resources with relevant promotional services (e.g. hotel and tourism portals, if you advertise the hotel site) or special banner networks.
The advertisements, despite their rapid obsolescence, have, however, transferred their banner Internet relay, which is essentially the same: this is a visual image that is accompanied by an even greater effect on the text. Plus the banner ad that the coverage of the audience is virtually unlimited in this case, while the prices are lower than those in real space.
Based on the above values of banner advertising, it is safe to say that this type of media advertisement is highly prospective, highly productive, as well as universal in dealing with the widest range of tasks: from an information function (e.g. promotion of young hotel brands or creation of a company ' s proper image) to the direct promotion of specific services and products and the enhancement of brands.
Improved imagery is one of the most appropriate tasks for banner media advertising. To increase hotel customers ' confidence, to inform them about special proposals, to create the right image, all of which is available when using banners.
Today, as described above Type of advertising represents one of the most promising areas based on creativity, and the number of advertisers choosing banners is steadily increasing every day.