Prices Below Internet Advertising
Internet Marketing (angl) internet marketingThis is the practice of using all aspects of traditional Internet marketing affecting the main elements of marketing mix: price, product, place of sale and promotion. The main objective is to maximize the impact of a potential audience on the site.
Main features of the Internet Marketing Complex:
The goods (Product) - what you sell via the Internet should be of good quality. He competes not only with other sites, but also with traditional stores.
Price (Price) - it is accepted that the price on the Internet is lower than in the normal store by cost savings. Control prices and compare them to competitors regularly.
Promotion (Promotion) is a set of measures to promote both the website and the goods in general. Includes a huge arsenal of instruments (detection promotion, context advertising, banner advertising, e-mail marketing, affiliation marketing, viral marketing, hidden marketing, interactive advertising, blog work, etc.).
Place of sale (Place) is the sales point, that is the site. Both graphic design and website skimming and the quality of applications from the website play a major role. Attention should also be drawn to the speed of loading, the handling of payment systems, the conditions of delivery, the handling of customers before, during and after sale.