Private Internet Advertising

In 2015, 55 per cent of entrepreneurs had already raised the costs of advertising, with more than half of them increasing their costs by more than one, five times, Tatiana Kostenkov, Director General Aori: " In terms of preferences, small and medium-sized entrepreneurs continue to rely more heavily on Internet relativity, more specifically, contextual and traded - 57 per cent prefer Internet advertising. That's not surprising, because it's the context advertising of the most "produced" type of advertising. In addition, only context advertising can be effectively launched with 2,000 roubles.

Almost half (47 per cent) of entrepreneurs continue to spend 5 to 50,000 roubles per month in 2015. On average, the budgets for advertising in Moscow and St. Petersburg are over 10,000 roubles and the regions are approaching 5,000 roubles. "This is also due to higher competition in capitals, and the large number of audiences looking for goods and services, explains to Kostenkov. The most intranet-based relays include real estate operators and agencies; medical clinics and private practices; logistics companies (cargo); legal and accounting services; design and advertising services; microfinance organizations). In 2016, 56 per cent of entrepreneurs plan to invest more in marketing channels and only 7 per cent plan to cut the budget.

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The Internet relay has perhaps become the most popular destination for company communication since 2010-2011. Since then, the segment has grown almost twice every year, reminds Denise Zverick, Director of Marketing, Loko-Banca: "At the turn of the crisis, 2014 and 2015, Internet advertising remained the only market segment that didn't settle. In the future, this segment will remain the most popular and will continue to grow. Large companies are interested in the Internet as the most easily-importable channel with high potential for target audiences, and it is used in channel mix. For medium-sized and small-sized companies, the Internet is basically the only channel, as it is the most affordable, most flexible in terms of “smooth” plots through campaign periods, geography, consumer portrait, even current weather conditions, etc.."

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