Interactive Internet Advertising
An interactive advertisement means any advertisement that seeks to interact with the audience, not simply to report to it. I mean, it's the definition of various competitions and shares, and it's a lot of advertising on the Internet. The interactivity of an experienced advertiser will be called immediately: the consumer ' s involvement in advertising, his loyalty and interest in the product. In addition to the above. advertisingthere are also those that can be carried out " on-site " in shopping centres, shops, streets, bars, café, anywhere. That's what we're looking at today.
Interactive indoor advertising can be divided into two types: it's projectile and digital. In fact, names speak for themselves. The projection is projected to the surface, the digital is itself a digital surface on the digital media (equipment, panels, monitors, etc.).
A live interactive advertisement can be located in a larger area, with little or no space, paradoxically. She won't block the road and stop moving. However, a more flat and light surface is required to optimize the quality of the image. Most often, walls and floors in trade centres are used as such. It's responding to this system.
This can also include an interactive film of the reverse projection, which is placed on a transparent surface and turns it into a sensor screen. Control occurs by touching the surface.
In addition to the projection, there is also such an extensive type of interactive advertisement that we will imputely call digital. It includes interactive monitors, interactive case examples, mirrors and even bars. Here, in addition to the emphasis and the gambling function, we can combine a pleasant with a useful one, for example, by giving the consumer an opportunity to consider the catalogue of goods, to read a detailed description of the advertised product or to add a useful commercial (e.g. mirrors).
Of course, there's no progress. And now there's an ad for 3-D projections and 3D holograms. How they will be used in advertising, and what technical progress will make us do will show time.