2015 Internet Advertising
23 September. / TAS/. Russia ' s media market will fall by 10 per cent to 17 billion roubles in 2015, compared with 2014, but stabilization will occur over the next few years, from the IWC presentation vi.
Internet market- The recommendations in Russia, according to the IMOW (vi) survey, will continue to decline in 2016, but they will no longer be so significant: the market will decline by 1 per cent from 2015 to 17 billion roubles. Market stabilization will continue, with 1 per cent growth projected to 17, 3 billion roubles in 2017 and 2 per cent to 17, 7 billion roubles in 2018.
The market for video relays in Russia will have a positive dynamic in the coming years. According to advertising experts, in 2015 it will be 5.6 billion roubles (an increase of 11 per cent compared to 2014). In 2016, the market will grow by 19 per cent to 6, 6 billion roubles over the previous year, in 2017 by another 16 per cent to 7, 7 billion roubles and by 2018 to 8,6 billion roubles.
The projections differ from the results of the study. "The growth rate of 19 per cent in 2016 is now overly optimistic, not so good in the economy," he thinks Ilya Alexeiev is the head of IMOW. He noted that, in general, there was now optimization of costs in the Internet Reclama market. "Nice to say that companies have once reduced all channels, there is a process of transfer from the canal to the canal," he emphasized.
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