Internet Advertising Website

Web sites, design, advertising and marketing using Internet technology

To familiarize participants with computers and web pages and websites and with modern technology and marketing tools online;
Explore the tools needed to establish web pages and sites;
Develop practical skills to build and support static and dynamic sites;
Training in the development and application of Internet-based information systems, including for promotion for marketing, management accounting and electronic documentation.

Duration: 72 audit hours

THEMATIC PLAN COURSE:
1. Main components of web pages and websites

2. Web pages established

Modern text (coding) and visual editors of web pages;
HTML. Conditions and possibilities for posting text, hypertext and graphics on web pages;
HTML document structure and main web pages
forms (definitions, classifications, opportunities and use of forms on web pages;
The feasibility of design solutions using CSS cascade tables;

3. Architecture, work and development of static sites.

page-wrapping and website navigation.
Frames, presentation and organization of the Frames, the possibility of establishing multi-level structures using the Frames;
Effective use of references, mortgages, windows, framings and tables;
The possibility of structuring websites on the basis of tables and on the basis of the Frames and their preferred applications.

4. Work with graphics.

Computer schedule, terminology, vegetation pack interfaces;
Review of supporting formats, types and parameters of vegetation;
Imaging operations, allocation tools, distribution operations, painting and colour assignment;
Work on text, text creation and editing;
layers;
Improvement of the quality of the image, general thin correlation of the image, ribs, use of filters;
Work on a digital photograph;
principles of adaptation of graphs, examples of adaptation of images in different formats through modern software products;
Preparing images with transparent areas;
animation, applications, creation and editing of animated images;
Types, designation, establishment and use of banners.