Video Magazine Online
According to information agencies, only in March of this year, U.S. citizens watched around 8 billion advertisements on the Internet, an absolute historical record.
The largest volume of online relays can be found in the Hulu specialized service, which receives about 1,7 billion views from all online video relays. The total length of rollers is 690 million minutes.
Hula's successful service is a joint corporate project News Corp, NBC, Disney-ABC. It operates only in the Americas and Japan.
Recently, there is an increasing number of applicants for online advertising. Many advertisers want to buy commercials not just some sort of thing, but want the most innovative, efficient and instant fruit. Video-format attracts many, in fact, through its dynamic video-element, which allows visualization of any publicity, even the most comprehensive.
YouTube, Google, is an eminent second-stage online relatant with a total of 1, 2 billion viewers. And youTube, when calculating the number of inspections, takes into account even a second view, while Hulu considers only those viewpoints made by " up " and " up to " .
Forbes estimates, despite the good growth rates of the online web-based video-format in the World Wide Web, trading brand companies have not yet seen online video as an alternative to TV. More than 48 per cent of corporations diversify their media budgets, allocating money to both the Internet and traditional media, the press and television.
Experts predict that in the near future, an increasing number of advertisers will want I want you to make an online commercial.inclined to new formats of online reclama (such as video) and phasing out more conservative tools like banners.
However, traditional web-based mechanisms will continue to live because they still demonstrate good performance.
It is likely that there will be a trade-off when classical online tools will evolve, that is, they will grow and improve in their quality, function and impact, in parallel with market development in general.
Eventually, the more willing to buy online advertising, the more online relays, the richer the offer, and the more sophisticated and predatory advertising tools.