Classification Of Internet Advertising
The Internet Declaration addresses the different challenges facing a modern company: increasing sales, increasing the knowledge of the company ' s brand or product on the Internet, finding new markets for products, attracting new clients and partners, increasing the company ' s website attendance, etc. The multiplicity of the goals and objectives of advertising in the Network creates a variety of types that can be systematized in different ways.
The main types of Internet relays are classified as follows: by wide range, type of advertisement site and mode of placement, by means of advertising.
Depending on the breadth of the target audience, the following are different Internet advertisements:
- Medicine advertising is a publicity placed on a wide audience (for branding, enhancement of image, branding);
- Context advertisement for a particular user (intelligent decision when promoting marketing);
- A medium-context advertisement means bringing the company ' s brand to a thematically selective audience (lower branding).
Many ways of visualizing advertising are available on the Internet. Depending on the format of reporting, Internet advertising can be divided into:
- Text - Text with reference to the page of the advertiser.
- Graphic is all types of banners with constant size that can be static and animated.
- Reach media is a form of advertising that uses sound, video, interactive elements of interaction with the content of an advertisement.
- Pop-up/Pop-under is an advertisement, opened in a separate window over or behind the advertising site.